Be prepared to be pulling your hair out, enjoy sleepless nights, experience serious highs and serious lows and being completely exposed. Once you click 'GO' that's you, out there and in front of the crowd, everyone will see whether you succeed or fail.
Not everyone was able to make the talk so we thought we would share our tips. I personally have been through 2 Kickstarter campaigns...I compared it to getting a tattoo or childbirth, and while I have not experienced the latter I've been told you forget the severe pain just like having a tattoo. That once you are through it you want another and forget the pain. That's what it's like to run a Kickstarter for the second time. But perhaps it's different if you are more prepared?
Maybe it's plain sailing if you have researched, planned, pre campaigned and got your shit together...
We maybe did things a bit back to front...we knew the idea was good, we knew that the idea was needed, we knew that we had to move into a new space...so we got one! But perhaps we should have raised the funds first? Would people have trusted us, would they know we were serious and not just take their money and run?! We decided to sign a years lease on a new space, then raise the funds!
£30,000 is A LOT of money, we were asking for people to fund our dream, dreams don't come cheap. So here are my comments and nuggets about running a crowdfunding campaign;
*it takes longer than 2 weeks to build an awesome campaign - we decided to crowdfund for our project and launched the project in less than two weeks. If you would like to see your loved ones ever, I would recommend planning a bit longer to launch your campaign. Put the effort in to make your campaign look amazing, visually pleasing but most importantly tells a story!
*Pre-Campaign - this was a new concept, we sought advice ahead of the campaign but knowing that we only had less than two weeks, this concept didn't fit! This was taking the time to understand your crowd, who you were aiming it at, building your crowd and this meant your immediate crowd (friends/family), your networks (people you know in the industry) and your influencers (people who will help you to push your idea and push your campaign). This involves press releases, emails campaigns, basically warming the crowd ahead of the launch.
*Kickstarter Live is your friend - a new concept for Kickstarter is Kickstarter Live. A live feed for you to communicate with your crowd. This I feel is great for you to connect with your audience, allow them to see behind the scenes, allow them to understand you, your values and your passion. This is particularly important if you are trying to sell an idea, an ethos, a service.
*Use your networks - ask for help - think about your crowd, who can help you? Who can make your film, who can help with your rewards, who can offer you a shoulder to cry on. Don't tackle this on your own. Get the support when you can! I am part of a closed facebook group called W.E Mean business, a group for like minded, female business owners. When we were really struggling with our campaign we laid ourselves bare and asked the group to offer some critical feedback and they responded and played a huge part in our tipping point and allowed us some outside perspective.